![]() At the same time the actor playing the PC comes across in a very different way. His appearance and the way he acts represents being hip and cool. He is always very laid back and easy going. The actor playing the Mac is dressed in a way that most of us would be by wearing a sweatshirt, shirt, jeans, and sneakers. The actors that play each side cannot be any more different from one another. Apple doesn’t use an actor that most of us don’t look like and cannot relate to. The character that plays the Mac is a young good looking guy that really does look like the average American. I think that it’s very easy for us to connect with the character that is playing the Mac side because he comes off as a very likeable guy. Apple is selling us the image of the character. I believe that Apple is trying to sell us with the qualities of the character that is playing the Mac. The main goal of the commercials is obviously to get you to buy a Mac computer, but I think that they are trying to sell us much more than that. The commercials compare the two where they try to show you that Mac’s are better than PC’s and that they are everything that PC’s are not. These commercials basically follow the same format where they compare Mac computers to PC’s by using characters to represent them. The text that I chose to analyze is the Mac Vs PC commercials.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |